CUFE Business School has appointed Professor ZouShaomingfrom University of Missouri to bechair professor of the university’s “Global Vision Project” since 2015.Majoring in International Marketing Teaching for 20 years, Professor ZouShaoming is a famous international marketing specialist and has great scientificattainments and rich teaching experience.
June 1st, 2015, Professor ZouShaoming started hisdoctoral course “Using SEM in Marketing Research”. SEM is an important research method and tool in Management study. This course is an important foundation course for doctoral students, which is aimed at helping students building normative research method frame and strengthening their ability of using research methods and skills. Professor ZouShaoming will give lectures on such topics as subject selecting of management research, evaluating of theoretical contribution, forming of research frame, common research methods, data analysis skill and thesis writing. By this course, Professor Zou uses real data and situated learning mode to help students understand the writing process of high-level research paper more directly.
Business School
2015.6.15
