ZHANG YUNQI
Professor
E-mail: zhangyunqi@cufe.edu.cn
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period
University
Department
Academic Degree
September 1984 - July 1988
Shandong Technology and Business University
Department of Industrial Management Engineering
Bachelor of Economics
October 1998 - January 2001
Shandong University
School of Economics
Master of Economics
February 2003 - January 2006
Tianjin University
School of Management
Doctor of Management
Main Research Areas
Marketing Risk Management; Commercial Credit Management; Financial Marketing and Innovative Business
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order)
Title
Journal Title (please indicate whether it is indexed by SCI or SSCI)
Issue Number and Page Number
Wang Yimeng (student), Zhang Yunqi
Credit Risk Assessment for Small and Microsized Enterprises Using Kernel Feature Selection-Based Multiple Criteria Linear Optimization Classifier: Evidence from China
Complexity (SSCI, SCI)
2020, 2394948
Zhang Yunqi, Feng Yi (student)
Research on the Governance of E-commerce Credit Ecology Based on Blockchain
Journal of Central University of Finance and Economics
2019, (05), 102-108
Academic Conferences and Conference Papers (January 2019-December 2023)
Conference Time
Conference Name
Conference Venue
Please indicate the paper and author information if a paper is published
Paper Title
Authors (all listed in order)
July 2019
Annual Conference of Chinese Marketing Association of Universities
Changsha
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order)
Title
Publisher
Date of Publication
Zhang Yunqi, Li Jun
Marketing Risk Management (5th Edition)
Higher Education Press
December 29, 2019
