WANG JUNJIE
Associate Professor
Email: wangjunjie@cufe.edu.cn
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period
University
Department
Academic Degree
September 1994-July 1998
China Agricultural University
School of Mechanical Engineering
Bachelor of Engineering
September 1999-July 2002
Renmin University of China
School of Business
Master of Management
September 2002-July 2005
Renmin University of China
School of Business
Doctor of Management
Main Research Areas
Retail Management Centered Service Marketing, Internet Marketing, Marketing, etc.
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order)
Title
Publisher
Date of Publication
Wang Junjie, Lu Yilin (external)
Marketing Channel Decision Making and Management
China Renmin University Press
August 1, 2022
Guo Quanzhong (external), Hu Jie (external), Xiang Xi (external), Guo Kai (external), Bao Linqiang (external), Wang Junjie, Guo Fengjuan (external)
Research on the Transformation Strategy of Traditional Media in the New Media Environment
Sun Yat-sen University Press
June 1, 2019
