WEI CHUANG
Assistant Professor
Email: chuangwei@cufe.edu.cn
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period
University
Department
Academic Degree
September 2010 - June 2014
Tsinghua University
School of Economics and Management
Bachelor's degree
September 2014 - June 2017
Tsinghua University
School of Economics and Management
Master's degree
September 2017 - June 2022
Tsinghua University
School of Economics and Management
Doctoral degree
Main Research Areas
Consumer behavior research, with research interests in consumer services, product experiences and decision science
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order)
Title
Journal Title (please indicate whether it is indexed by SCI or SSCI)
Issue Number and Page Number
Li Yongli, Chao Liu, Chuang Wei, Xiaochen Ma
Referral S trategy based on S ocial N etwork I ncentive
IEEE Transactions on Computational Social Systems (SCI)
2022, 11(1), 683-696
Yu Zhaoji, Zhu Manling, Wei Chuang
The Impact of Preventive Service Recovery in Online Shopping on Consumer Forgiveness from the Perspective of Psychological Contracts
Journal of Management Engineering
2023, 37(6), 201-211
Liu Wenjing Maggie, Chuang Wei, Lu Yang, and Hean Tat Keh
Feeling L ucky: How F raming the T arget P roduct as F ree G ift E nhances P urchase I ntention
International Journal of Research in Marketing
( S SCI)
2022, 39 (2), 349-363
