YAO KAI
Associate Professor
Email: yaokai@cufe.edu.cn
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period
University
Department
Academic Degree
September 2004 - July 2008
Beijing Normal University
Department of Computer Science, School of Information
Bachelor's degree
September 2008 - July 2011
Peking University
Department of Computer Science, School of Information
Master's degree
September 2012 - July 2016
Peking University
Department of Marketing, Guanghua School of Management
Doctoral degree
Main Research Areas
Internet Marketing, Big Data Marketing, Field Experiments, Social Network Analysis
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order)
Title
Journal Title (please indicate whether it is indexed by SCI or SSCI)
Issue Number and Page Number
Cheng Yimin (external), Zhou Xiaoyu (external), Yao Kai
LGBT-Inclusive Representation in Entertainment Products and Its Market Response: Evidence from Field and Lab
Journal of Business Ethics
2023,183(4),1189-1209
Wang Yi, Xin Ying (student), Yao Kai, Zhang Juyuan (external), Geng Yong
A FACI Model Study on Sales Persuasion Strategies in the Context of Online Voice Interaction: An Empirical Test Based on Unstructured Data from Call Centers
Journal of Central University of Finance and Economics
2022,(01),110-120
Liu Xiaohong, Wang Shiyun (student), Yao Kai, Sun Ruiqing (student)
Opportunistic B ehaviour in S upply C hain F inance: A S ocial M edia P erspective on the 'Noah event'
Enterprise Information Systems (SCI)
2021,15(10),1607-1634
Gong Shiyang (external), Li Qian (external), Jiang Bo (external), Yao Kai
Popular But Not Well-received: The Impact of Celebrity Effects on Online Word-of-mouth
J ournal of Management Science
2020,33(02),114-126
Yao Kai, Tu Ping (external), Chen Yuxin (external), Su Meng (external)
Research on the Effects of the Personalized Recommendation System Based on Multi-source Big Data
Management Science
2018, 31(5),3-15
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order)
Title
Publisher
Date of Publication
Zhao Zhanbo (external), Su Meng (external), Yao Kai
Intelligent Marketing
Electronic Industry Press
September 1, 2020
Li Ji, Du Xiaomeng (external), Sun Luping, Yao Kai
Research on Word-of-mouth Index of Chinese Consumer Finance Brands (2018)
Economic Management Publishing House
September 10, 2019
Miao Yuexin, Xu Yin, Gu Leilei, Yao Kai, Luo Pan (student), Yang Hui (student), Tang Yanfei (student), Zhao Qian (student), Mu Ningning (student), Zhang Jing (student), Liu Yang (student), Xu Jinzhi (student), Zhao Yunpeng (student)
Marketing (4th Edition)
Tsinghua University Press
January 10, 2019
